The Discovery of a Brand’s Language Creates Marketing GoldContent struggles are real for most brands. The monthly content calendar lays blank before us as we ponder, debate, and stress out over…Sep 28, 2021Sep 28, 2021
Published inThe StartupThe Value of ServiceIn our current business culture of co-working, freelancing, and collaboration it seems that the idea of service based industries would…Mar 10, 2020Mar 10, 2020
Published inThe StartupWhy You Need a Content WarehouseI loathe the term content calendar. I get that it is an easy to sell format of content creation. I will even consent that it is a simple…Jan 14, 20201Jan 14, 20201
Published inThe StartupThe Question Every Startup Needs to Ask Itself : Is Your Product or Service Replaceable?Chances are you’ve come across this quote in one form or another. There are many quotes attributed to Mademoiselle. Some are accurate, not…Nov 25, 2019Nov 25, 2019
Published inThe StartupWhy You Need to Hang Out with People Doing Better Than You!Years ago, a very savvy businessman told me: “If you want to be successful, then you have to spend time with people doing better than…Nov 18, 2019Nov 18, 2019
Published inThe StartupThe Value of Quality: New Standards Will Raising the Bar for ContentBy Susie Ippolito, Brand Strategist at Susie Ippolito BrandsJul 30, 2019Jul 30, 2019
Value, in contextWhen a business is asked to lower their prices to give a better “deal”, they should instead consider better ways to articulate the value…May 3, 2019May 3, 2019
Help for the Emotional EntrepreneurWhen you move through challenges — rather than avoid them — you are rewarded with confidence that comes from learning lessons the hard way.May 2, 2019May 2, 2019
