Sep 28, 2021The Discovery of a Brand’s Language Creates Marketing GoldContent struggles are real for most brands. The monthly content calendar lays blank before us as we ponder, debate, and stress out over what to write about. The problem is compounded by the modern day version of a get rich scheme. It’s the same game, but now it’s get followers…7 min read7 min read
Published inThe Startup·Mar 10, 2020The Value of ServiceTo serve: (according to Google) to perform duties or services for another person or organization. The word implies giving of oneself, a responsibility to deliver what was promised as well as an entitlement to receive something of perceived value. If we look at the concept of service through that lense…Business Development4 min readBusiness Development4 min read
Published inThe Startup·Jan 14, 2020Why You Need a Content WarehouseI loathe the term content calendar. I get that it is an easy to sell format of content creation. I will even consent that it is a simple road map for beginners to follow. …Content Marketing4 min readContent Marketing4 min read
Published inThe Startup·Nov 25, 2019The Question Every Startup Needs to Ask Itself : Is Your Product or Service Replaceable?“In order to be irreplaceable, one must always be different.” Gabrielle Chanel Chances are you’ve come across this quote in one form or another. There are many quotes attributed to Mademoiselle. Some are accurate, not all are. I’m willing to bet that this one likely is. She was extraordinarily different…Startup5 min readStartup5 min read
Published inThe Startup·Nov 18, 2019Why You Need to Hang Out with People Doing Better Than You!Years ago, a very savvy businessman told me: “If you want to be successful, then you have to spend time with people doing better than you.” At the time, I was an itty bitty seedling startup — and rather intimidated by this idea. …Startup4 min readStartup4 min read
Oct 30, 2019We Co’s Problems and the Detriment of a Brand Without Strategy.A Lesson in Brand Development — One weekend, while reading The Wall Street Journal, the front page of the business section caught my eye. The two lead stories, “Goldman Sachs’s Messy Move to Main Street” (Liz Hoffman and Peter Rudegeair) and “The Trouble with Torid Growth”, (Heather Somerville and Rolfe Winkler) (Weekend Edition, Exchange Section, B1…Startup7 min readStartup7 min read
Published inThe Startup·Jul 30, 2019The Value of Quality: New Standards Will Raise the Bar for ContentBy Susie Ippolito, Brand Strategist at Susie Ippolito Brands There are changes brewing in social media land that aim to forever alter how we engage and (hopefully) how it affects us emotionally. Changes like the possible (and highly likely) elimination of public access to our beloved Instagram hearts and comment…Social Media4 min readSocial Media4 min read
Jun 21, 2019Hit for the Cycle: Why Strategy Planning is the All StarBaseball players get paid bajillions of dollars to play the sport, which is often hard to wrap our heads around because, in the eyes of the fans, a player’s value fluctuates from game to game. When our favorite player hits one out of the park and the crowd goes wild…Business3 min readBusiness3 min read
May 3, 2019Value, in contextI had an interesting experience today when I brought a few pieces of antique jewelry to a lovely shop in Rochester, New York. …Business2 min readBusiness2 min read
May 2, 2019Help for the Emotional EntrepreneurAlmost every person who comes to my office for brand strategy services cries. Sometimes it is a small welling up of tears out a relief that they can share their fears about their business with someone who can help them solve their problems. More often than not, it is a…Entrepreneurship5 min readEntrepreneurship5 min read
