Susie IppolitoThe Discovery of a Brand’s Language Creates Marketing GoldContent struggles are real for most brands. The monthly content calendar lays blank before us as we ponder, debate, and stress out over…7 min read·Sep 28, 2021----
Susie IppolitoinThe StartupThe Value of ServiceIn our current business culture of co-working, freelancing, and collaboration it seems that the idea of service based industries would…4 min read·Mar 10, 2020----
Susie IppolitoinThe StartupWhy You Need a Content WarehouseI loathe the term content calendar. I get that it is an easy to sell format of content creation. I will even consent that it is a simple…4 min read·Jan 14, 2020--1--1
Susie IppolitoinThe StartupThe Question Every Startup Needs to Ask Itself : Is Your Product or Service Replaceable?Chances are you’ve come across this quote in one form or another. There are many quotes attributed to Mademoiselle. Some are accurate, not…5 min read·Nov 25, 2019----
Susie IppolitoinThe StartupWhy You Need to Hang Out with People Doing Better Than You!Years ago, a very savvy businessman told me: “If you want to be successful, then you have to spend time with people doing better than…4 min read·Nov 18, 2019----
Susie IppolitoWe Co’s ProblemsAnd the Detriment of a Brand Without Strategy.7 min read·Oct 30, 2019----
Susie IppolitoinThe StartupThe Value of Quality: New Standards Will Raising the Bar for ContentBy Susie Ippolito, Brand Strategist at Susie Ippolito Brands4 min read·Jul 30, 2019----
Susie IppolitoValue, in contextWhen a business is asked to lower their prices to give a better “deal”, they should instead consider better ways to articulate the value…2 min read·May 3, 2019----
Susie IppolitoHelp for the Emotional EntrepreneurWhen you move through challenges — rather than avoid them — you are rewarded with confidence that comes from learning lessons the hard way.5 min read·May 2, 2019----