Help for the Emotional Entrepreneur

This journey does not look like a journey you or anyone you know has taken. Even if they are entrepreneurs themselves, they did not walk this path with your unique professional heritage.

Almost every person who comes to my office for brand strategy services cries. Sometimes it is a small welling up of tears out a relief that they can share their fears about their business with someone who can help them solve their problems.

More often than not, it is a big, half of a box of tissues cry. Because the fears around entrepreneurship are real and they go beyond concerns about making enough…