Indelible, iterative brands endure.

The Inside Out Approach to Branding

Susie Ippolito & Lea Skrinjar

Define, “brand”.

What is the first thing that comes to mind? Maybe you consider the word brand to be a noun, maybe even a proper noun, and the word conjures thoughts of something iconic, a covetable product that is easily recognized around the globe. Perhaps an image of a logo or two pass through your mind. Or, maybe you consider brand to be a verb. To you, a brand has…